OUR

TAKE ON

MODERN

FATHERHOOD

As fathers of today, we look different, sound different, and move differently than our dads did.  It’s been a natural progression due to necessity.  Our generation's dads have evolved into being more involved in our kid's lives- breaking down stereotypes and claiming our cool in the process.  It’s a sign of the times and we’re writing our own story for the future.

Our mission is not to focus on “looking cool,” but to highlight the fact that it is cool to step up as men and be involved fathers, engaged husbands, significant others, and role models.  Coolness is an ideology that’s rooted in exuding confidence.  This is what the Hip Pops community is all about.  Sharing ideas to level up.  Becoming comfortable with the many hats we wear.  That’s cool.

The world we live in gets more interesting every day.  We’re as passionate about expressing ourselves as we are about learning how others are living.  Through our different mediums, visually in Pops Production, charitably via Pops Purpose, and creatively on The PopsCast, we’re all in.